Mairs and Power's GOOG Position Overview
Mairs and Power (via Mairs & Power INC) currently holds 1.7 M shares of Alphabet Inc. (GOOG) worth $532.82 M, representing 5.13% of the portfolio. First purchased in 2015-Q3, this long-term strategic position has been held for 42 quarters.
Based on 13F filings since 2013, Mairs and Power has maintained a long-term strategic position in GOOG, representing a significant commitment to this investment thesis. Largest addition occurred in Q3 2016, adding 1.22 M shares. Largest reduction occurred in Q4 2024, reducing 566,101 shares.
Analysis based on 13F filings available since 2013 Q2
Mairs and Power's Alphabet (GOOG) Holding Value Over Time
Track share changes against reported price movement
Quarterly Alphabet (GOOG) Trades by Mairs and Power
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2025 | -64,619 | Reduce 3.67% | 1.7 M | $313.80 |
| Q3 2025 | -39,239 | Reduce 2.18% | 1.76 M | $243.55 |
| Q2 2025 | -246,266 | Reduce 12.02% | 1.8 M | $177.39 |
| Q1 2025 | -129,271 | Reduce 5.94% | 2.05 M | $156.23 |
| Q4 2024 | -566,101 | Reduce 20.63% | 2.18 M | $190.44 |
| Q3 2024 | -72,061 | Reduce 2.56% | 2.74 M | $167.19 |
| Q2 2024 | -389,741 | Reduce 12.16% | 2.82 M | $183.42 |
| Q1 2024 | -138,552 | Reduce 4.14% | 3.21 M | $152.26 |
| Q4 2023 | -34,071 | Reduce 1.01% | 3.34 M | $140.93 |
| Q3 2023 | -85,485 | Reduce 2.47% | 3.38 M | $131.85 |
| Q2 2023 | -475,328 | Reduce 12.07% | 3.46 M | $120.97 |
| Q1 2023 | -370,973 | Reduce 8.61% | 3.94 M | $104.00 |
| Q4 2022 | -370,483 | Reduce 7.92% | 4.31 M | $88.73 |
| Q3 2022 | +22,319 | Add 0.48% | 4.68 M | $96.15 |
| Q2 2022 | +51,940 | Add 1.13% | 4.66 M | $109.37 |
| Q1 2022 | -47,980 | Reduce 1.03% | 4.61 M | $139.65 |
| Q4 2021 | +18,760 | Add 0.40% | 4.65 M | $144.68 |
| Q3 2021 | -264,520 | Reduce 5.40% | 4.64 M | $133.27 |
| Q2 2021 | -353,680 | Reduce 6.73% | 4.9 M | $125.32 |
| Q1 2021 | -417,340 | Reduce 7.36% | 5.25 M | $103.43 |
| Q4 2020 | +55,940 | Add 1.00% | 5.67 M | $87.59 |
| Q3 2020 | -69,480 | Reduce 1.22% | 5.61 M | $73.48 |
| Q2 2020 | -64,220 | Reduce 1.12% | 5.68 M | $70.68 |
| Q1 2020 | -170,780 | Reduce 2.89% | 5.75 M | $58.14 |
| Q4 2019 | +15,660 | Add 0.27% | 5.92 M | $66.85 |
| Q3 2019 | +18,620 | Add 0.32% | 5.9 M | $60.95 |
| Q2 2019 | +338,760 | Add 6.11% | 5.88 M | $54.05 |
| Q1 2019 | +210,560 | Add 3.95% | 5.55 M | $58.67 |
| Q4 2018 | +235,300 | Add 4.61% | 5.34 M | $51.78 |
| Q3 2018 | +347,060 | Add 7.30% | 5.1 M | $59.67 |
| Q2 2018 | +617,520 | Add 14.93% | 4.75 M | $55.78 |
| Q1 2018 | +658,380 | Add 18.93% | 4.14 M | $51.59 |
| Q4 2017 | +2,180 | Add 0.06% | 3.48 M | $52.32 |
| Q3 2017 | +1.05 M | Add 43.56% | 3.48 M | $47.96 |
| Q2 2017 | +264,300 | Add 12.26% | 2.42 M | $45.44 |
| Q1 2017 | +446,780 | Add 26.13% | 2.16 M | $41.48 |
| Q4 2016 | +484,420 | Add 39.54% | 1.71 M | $38.59 |
| Q3 2016 | +1.22 M | Add 12662.29% | 1.23 M | $38.86 |
| Q1 2016 | -500 | Reduce 4.95% | 9,600 | $37.29 |
| Q3 2015 | +10,100 | New Buy | 10,100 | $30.40 |
Mairs and Power's Alphabet Investment FAQs
Mairs and Power first purchased Alphabet Inc. (GOOG) in Q3 2015, acquiring 10,100 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Mairs and Power has held Alphabet Inc. (GOOG) for 42 quarters since Q3 2015.
Mairs and Power's largest addition to Alphabet Inc. (GOOG) was in Q3 2016, adding 1,225,180 shares worth $47.62 M.
According to the latest 13F filing for Q4 2025, Mairs and Power's firm, Mairs & Power INC, owns 1,697,969 shares of Alphabet Inc. (GOOG), valued at approximately $532.82 M.
As of the Q4 2025 filing, Alphabet Inc. (GOOG) represents approximately 5.13% of Mairs and Power's publicly disclosed stock portfolio, making it one of their key holdings.
Mairs and Power's peak holding in Alphabet Inc. (GOOG) was 5,919,200 shares, as reported at the end of Q4 2019.