Ken Fisher's AMZN Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 33.59 M shares of Amazon.com, Inc. (AMZN) worth $7.75 B, representing 2.65% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 51 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in AMZN, representing a significant commitment to this investment thesis. Largest addition occurred in Q4 2021, adding 4.7 M shares. Largest reduction occurred in Q1 2025, reducing 12.58 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's Amazoncom (AMZN) Holding Value Over Time
Track share changes against reported price movement
Quarterly Amazoncom (AMZN) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2025 | +489,924 | Add 1.48% | 33.59 M | $230.82 |
| Q3 2025 | +621,669 | Add 1.91% | 33.1 M | $219.57 |
| Q2 2025 | -96,884 | Reduce 0.30% | 32.48 M | $219.39 |
| Q1 2025 | -12.58 M | Reduce 27.86% | 32.58 M | $190.26 |
| Q4 2024 | +506,166 | Add 1.13% | 45.16 M | $219.39 |
| Q3 2024 | +873,174 | Add 1.99% | 44.65 M | $186.33 |
| Q2 2024 | +1.21 M | Add 2.85% | 43.78 M | $193.25 |
| Q1 2024 | +785,018 | Add 1.88% | 42.57 M | $180.38 |
| Q4 2023 | +428,106 | Add 1.04% | 41.78 M | $151.94 |
| Q3 2023 | +675,381 | Add 1.66% | 41.35 M | $127.12 |
| Q2 2023 | +595,088 | Add 1.48% | 40.68 M | $130.36 |
| Q1 2023 | -10.49 M | Reduce 20.74% | 40.08 M | $103.29 |
| Q4 2022 | +674,660 | Add 1.35% | 50.57 M | $84.00 |
| Q3 2022 | +1.25 M | Add 2.58% | 49.9 M | $113.00 |
| Q2 2022 | +1.38 M | Add 2.92% | 48.64 M | $106.21 |
| Q1 2022 | +3.94 M | Add 9.08% | 47.26 M | $163.00 |
| Q4 2021 | +4.7 M | Add 12.18% | 43.33 M | $166.72 |
| Q3 2021 | +1.12 M | Add 2.99% | 38.62 M | $164.25 |
| Q2 2021 | +1.18 M | Add 3.26% | 37.5 M | $172.01 |
| Q1 2021 | +987,500 | Add 2.79% | 36.32 M | $154.70 |
| Q4 2020 | +1.46 M | Add 4.31% | 35.33 M | $162.85 |
| Q3 2020 | +866,520 | Add 2.63% | 33.87 M | $157.44 |
| Q2 2020 | +620,300 | Add 1.92% | 33.01 M | $137.94 |
| Q1 2020 | -2.94 M | Reduce 8.32% | 32.39 M | $97.49 |
| Q4 2019 | +86,640 | Add 0.25% | 35.33 M | $92.39 |
| Q3 2019 | +808,080 | Add 2.35% | 35.24 M | $86.80 |
| Q2 2019 | +1.06 M | Add 3.18% | 34.43 M | $94.68 |
| Q1 2019 | +952,860 | Add 2.94% | 33.37 M | $89.04 |
| Q4 2018 | +1.03 M | Add 3.30% | 32.42 M | $75.10 |
| Q3 2018 | +120,540 | Add 0.39% | 31.38 M | $100.15 |
| Q2 2018 | -5.8 M | Reduce 15.65% | 31.26 M | $84.99 |
| Q1 2018 | +1.19 M | Add 3.32% | 37.06 M | $72.37 |
| Q4 2017 | +763,040 | Add 2.17% | 35.87 M | $58.47 |
| Q3 2017 | +1.1 M | Add 3.23% | 35.11 M | $48.07 |
| Q2 2017 | -6.48 M | Reduce 16.01% | 34.01 M | $48.40 |
| Q1 2017 | +440,640 | Add 1.10% | 40.5 M | $44.33 |
| Q4 2016 | +507,660 | Add 1.28% | 40.05 M | $37.49 |
| Q3 2016 | -145,000 | Reduce 0.37% | 39.55 M | $41.87 |
| Q2 2016 | -10.37 M | Reduce 20.71% | 39.69 M | $37.69 |
| Q1 2016 | +110,100 | Add 0.22% | 50.06 M | $31.29 |
| Q4 2015 | -18,320 | Reduce 0.04% | 49.95 M | $33.79 |
| Q3 2015 | +159,420 | Add 0.32% | 49.97 M | $25.59 |
| Q2 2015 | +498,420 | Add 1.01% | 49.81 M | $21.70 |
| Q1 2015 | +1.01 M | Add 2.09% | 49.31 M | $18.61 |
| Q4 2014 | -930,160 | Reduce 1.89% | 48.3 M | $15.52 |
| Q3 2014 | -95,400 | Reduce 0.19% | 49.23 M | $16.12 |
| Q2 2014 | +2.46 M | Add 5.25% | 49.33 M | $16.24 |
| Q1 2014 | -848,520 | Reduce 1.78% | 46.87 M | $16.82 |
| Q4 2013 | -359,220 | Reduce 0.75% | 47.72 M | $19.94 |
| Q3 2013 | +65,800 | Add 0.14% | 48.08 M | $15.63 |
| Q2 2013 | +48.01 M | Add 0.00% | 48.01 M | $13.88 |
Ken Fisher's Amazoncom Investment FAQs
Ken Fisher first purchased Amazon.com, Inc. (AMZN) in Q2 2013, acquiring 48,010,780 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held Amazon.com, Inc. (AMZN) for 51 quarters since Q2 2013.
Ken Fisher's largest addition to Amazon.com, Inc. (AMZN) was in Q2 2013, adding 48,010,780 shares worth $666.61 M.
According to the latest 13F filing for Q4 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 33,593,612 shares of Amazon.com, Inc. (AMZN), valued at approximately $7.75 B.
As of the Q4 2025 filing, Amazon.com, Inc. (AMZN) represents approximately 2.65% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in Amazon.com, Inc. (AMZN) was 50,569,979 shares, as reported at the end of Q4 2022.