Robert Bruce's AAPL Position Overview
Robert Bruce (via Bruce & Co., Inc.) currently holds 38.9K shares of Apple Inc. (AAPL) worth $9.91 M, representing 3.07% of the portfolio. First purchased in 2018-Q1, this long-term strategic position has been held for 31 quarters.
Based on 13F filings, Robert Bruce has maintained a strategic position in AAPL, demonstrating sustained confidence in this investment. Largest addition occurred in Q1 2019, adding 50.8K shares. Largest reduction occurred in Q4 2021, reducing 75.3K shares.
Analysis based on 13F filings available since 2013 Q2
Robert Bruce's Apple (AAPL) Holding Value Over Time
Track share changes against reported price movement
Quarterly Apple (AAPL) Trades by Robert Bruce
| Period | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q1 2018 | +341,200 | New Buy | 341,200 | $41.94 |
| Q2 2018 | +1,200 | Add 0.35% | 342,400 | $46.28 |
| Q1 2019 | +50,800 | Add 14.84% | 393,200 | $47.49 |
| Q2 2019 | -42,800 | Reduce 10.89% | 350,400 | $49.48 |
| Q3 2020 | -60,000 | Reduce 17.12% | 290,400 | $115.81 |
| Q1 2021 | -10,000 | Reduce 3.44% | 280,400 | $122.15 |
| Q2 2021 | -150 | Reduce 0.05% | 280,250 | $136.96 |
| Q3 2021 | -37,550 | Reduce 13.40% | 242,700 | $141.50 |
| Q4 2021 | -75,300 | Reduce 31.03% | 167,400 | $177.57 |
| Q1 2022 | -30,000 | Reduce 17.92% | 137,400 | $174.61 |
| Q3 2022 | -71,400 | Reduce 51.97% | 66,000 | $138.20 |
| Q4 2022 | -1,500 | Reduce 2.27% | 64,500 | $129.93 |
| Q1 2023 | -699 | Reduce 1.08% | 63,801 | $164.90 |
| Q2 2023 | -5,000 | Reduce 7.84% | 58,801 | $193.91 |
| Q3 2023 | -18,501 | Reduce 31.46% | 40,300 | $171.21 |
| Q4 2023 | -5,200 | Reduce 12.90% | 35,100 | $192.53 |
| Q2 2024 | +4,600 | Add 13.11% | 39,700 | $210.62 |
| Q4 2024 | -800 | Reduce 2.02% | 38,900 | $250.42 |
Robert Bruce's Apple Investment FAQs
Robert Bruce first purchased Apple Inc. (AAPL) in Q1 2018, acquiring 341,200 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Robert Bruce has held Apple Inc. (AAPL) for 31 quarters since Q1 2018. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Robert Bruce's largest addition to Apple Inc. (AAPL) was in Q1 2018, adding 341,200 shares worth $14.31 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
According to the latest 13F filing for Q3 2025, Robert Bruce's firm, Bruce & Co., Inc., owns 38,900 shares of Apple Inc. (AAPL), valued at approximately $9.91 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
As of the Q3 2025 filing, Apple Inc. (AAPL) represents approximately 3.07% of Robert Bruce's publicly disclosed stock portfolio, making it one of their key holdings. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Robert Bruce's peak holding in Apple Inc. (AAPL) was 393,200 shares, as reported at the end of Q1 2019. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.