Robert Bruce's AAPL Position Overview
Robert Bruce (via Bruce & Co., Inc.) currently holds 38,900 shares of Apple Inc. (AAPL) worth $10.58 M, representing 3.28% of the portfolio. First purchased in 2018-Q1, this long-term strategic position has been held for 32 quarters.
Based on 13F filings, Robert Bruce has maintained a strategic position in AAPL, demonstrating sustained confidence in this investment. Largest addition occurred in Q1 2019, adding 50,800 shares. Largest reduction occurred in Q4 2021, reducing 75,300 shares.
Analysis based on 13F filings available since 2013 Q2
Robert Bruce's Apple (AAPL) Holding Value Over Time
Track share changes against reported price movement
Quarterly Apple (AAPL) Trades by Robert Bruce
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2024 | -800 | Reduce 2.02% | 38,900 | $250.42 |
| Q2 2024 | +4,600 | Add 13.11% | 39,700 | $210.62 |
| Q4 2023 | -5,200 | Reduce 12.90% | 35,100 | $192.53 |
| Q3 2023 | -18,501 | Reduce 31.46% | 40,300 | $171.21 |
| Q2 2023 | -5,000 | Reduce 7.84% | 58,801 | $193.91 |
| Q1 2023 | -699 | Reduce 1.08% | 63,801 | $164.90 |
| Q4 2022 | -1,500 | Reduce 2.27% | 64,500 | $129.93 |
| Q3 2022 | -71,400 | Reduce 51.97% | 66,000 | $138.20 |
| Q1 2022 | -30,000 | Reduce 17.92% | 137,400 | $174.61 |
| Q4 2021 | -75,300 | Reduce 31.03% | 167,400 | $177.57 |
| Q3 2021 | -37,550 | Reduce 13.40% | 242,700 | $141.50 |
| Q2 2021 | -150 | Reduce 0.05% | 280,250 | $136.96 |
| Q1 2021 | -10,000 | Reduce 3.44% | 280,400 | $122.15 |
| Q3 2020 | -60,000 | Reduce 17.12% | 290,400 | $115.81 |
| Q2 2019 | -42,800 | Reduce 10.89% | 350,400 | $49.48 |
| Q1 2019 | +50,800 | Add 14.84% | 393,200 | $47.49 |
| Q2 2018 | +1,200 | Add 0.35% | 342,400 | $46.28 |
| Q1 2018 | +341,200 | New Buy | 341,200 | $41.94 |
Robert Bruce's Apple Investment FAQs
Robert Bruce first purchased Apple Inc. (AAPL) in Q1 2018, acquiring 341,200 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Robert Bruce has held Apple Inc. (AAPL) for 32 quarters since Q1 2018.
Robert Bruce's largest addition to Apple Inc. (AAPL) was in Q1 2018, adding 341,200 shares worth $14.31 M.
According to the latest 13F filing for Q4 2025, Robert Bruce's firm, Bruce & Co., Inc., owns 38,900 shares of Apple Inc. (AAPL), valued at approximately $10.58 M.
As of the Q4 2025 filing, Apple Inc. (AAPL) represents approximately 3.28% of Robert Bruce's publicly disclosed stock portfolio, making it one of their key holdings.
Robert Bruce's peak holding in Apple Inc. (AAPL) was 393,200 shares, as reported at the end of Q1 2019.