Mario Gabelli's NOW Position Overview
Mario Gabelli (via Gamco Investors, Inc. Et Al) currently holds 25,121 shares of ServiceNow, Inc. (NOW) worth $3.85 M, representing 0.04% of the portfolio. First purchased in 2018-Q2, this long-term strategic position has been held for 31 quarters.
Based on 13F filings, Mario Gabelli has maintained a strategic position in NOW, demonstrating sustained confidence in this investment. Largest addition occurred in Q1 2020, adding 44,625 shares. Largest reduction occurred in Q1 2024, reducing 51,400 shares.
Analysis based on 13F filings available since 2013 Q2
Mario Gabelli's ServiceNow (NOW) Holding Value Over Time
Track share changes against reported price movement
Quarterly ServiceNow (NOW) Trades by Mario Gabelli
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2025 | +641 | Add 2.62% | 25,121 | $153.19 |
| Q3 2025 | +545 | Add 2.28% | 24,480 | $184.06 |
| Q2 2025 | +105 | Add 0.44% | 23,935 | $205.62 |
| Q1 2025 | -3,115 | Reduce 11.56% | 23,830 | $159.23 |
| Q4 2024 | -255 | Reduce 0.94% | 26,945 | $212.02 |
| Q3 2024 | -855 | Reduce 3.05% | 27,200 | $178.88 |
| Q2 2024 | -70 | Reduce 0.25% | 28,055 | $157.33 |
| Q1 2024 | -51,400 | Reduce 64.63% | 28,125 | $152.48 |
| Q4 2023 | +26,465 | Add 49.88% | 79,525 | $141.30 |
| Q3 2023 | +10,295 | Add 24.07% | 53,060 | $111.79 |
| Q2 2023 | +445 | Add 1.05% | 42,765 | $112.39 |
| Q1 2023 | +2,680 | Add 6.76% | 42,320 | $92.94 |
| Q4 2022 | -370 | Reduce 0.92% | 39,640 | $77.65 |
| Q3 2022 | -530 | Reduce 1.31% | 40,010 | $75.53 |
| Q2 2022 | -230 | Reduce 0.56% | 40,540 | $95.12 |
| Q1 2022 | +65 | Add 0.16% | 40,770 | $111.38 |
| Q4 2021 | -970 | Reduce 2.33% | 40,705 | $129.81 |
| Q3 2021 | +1,890 | Add 4.75% | 41,675 | $124.46 |
| Q2 2021 | +2,980 | Add 8.10% | 39,785 | $109.92 |
| Q1 2021 | -39,260 | Reduce 51.61% | 36,805 | $100.01 |
| Q4 2020 | -6,595 | Reduce 7.98% | 76,065 | $110.09 |
| Q3 2020 | +12,660 | Add 18.09% | 82,660 | $97.00 |
| Q2 2020 | +8,210 | Add 13.29% | 70,000 | $81.01 |
| Q1 2020 | +44,625 | Add 259.98% | 61,790 | $57.32 |
| Q4 2019 | -900 | Reduce 4.98% | 17,165 | $56.45 |
| Q3 2019 | -50,560 | Reduce 73.68% | 18,065 | $50.76 |
| Q2 2019 | -2,425 | Reduce 3.41% | 68,625 | $54.91 |
| Q1 2019 | +9,220 | Add 14.91% | 71,050 | $49.30 |
| Q4 2018 | +16,475 | Add 36.32% | 61,830 | $35.61 |
| Q3 2018 | +25,260 | Add 125.70% | 45,355 | $39.14 |
| Q2 2018 | +20,095 | New Buy | 20,095 | $34.49 |
Mario Gabelli's ServiceNow Investment FAQs
Mario Gabelli first purchased ServiceNow, Inc. (NOW) in Q2 2018, acquiring 20,095 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Mario Gabelli has held ServiceNow, Inc. (NOW) for 31 quarters since Q2 2018.
Mario Gabelli's largest addition to ServiceNow, Inc. (NOW) was in Q1 2020, adding 61,790 shares worth $3.54 M.
According to the latest 13F filing for Q4 2025, Mario Gabelli's firm, Gamco Investors, Inc. Et Al, owns 25,121 shares of ServiceNow, Inc. (NOW), valued at approximately $3.85 M.
As of the Q4 2025 filing, ServiceNow, Inc. (NOW) represents approximately 0.04% of Mario Gabelli's publicly disclosed stock portfolio, making it one of their key holdings.
Mario Gabelli's peak holding in ServiceNow, Inc. (NOW) was 82,660 shares, as reported at the end of Q3 2020.