Ken Fisher's YUM Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 55,671 shares of Yum! Brands, Inc. (YUM) worth $8.42 M, representing 0.00% of the portfolio. First purchased in 2015-Q2, this long-term strategic position has been held for 34 quarters.
Based on 13F filings, Ken Fisher has maintained a strategic position in YUM, demonstrating sustained confidence in this investment. Largest addition occurred in Q4 2022, adding 35,909 shares. Largest reduction occurred in Q3 2025, reducing 7,268 shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's Yum! Brands (YUM) Holding Value Over Time
Track share changes against reported price movement
Quarterly Yum! Brands (YUM) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2025 | -7,186 | Reduce 11.43% | 55,671 | $151.28 |
| Q3 2025 | -7,268 | Reduce 10.36% | 62,857 | $152.00 |
| Q2 2025 | +8,083 | Add 13.03% | 70,125 | $148.18 |
| Q1 2025 | -1,449 | Reduce 2.28% | 62,042 | $157.36 |
| Q4 2024 | +8,113 | Add 14.65% | 63,491 | $134.16 |
| Q3 2024 | -1,489 | Reduce 2.62% | 55,378 | $139.71 |
| Q2 2024 | +10,218 | Add 21.90% | 56,867 | $132.46 |
| Q1 2024 | +2,856 | Add 6.52% | 46,649 | $138.65 |
| Q4 2023 | +557 | Add 1.29% | 43,793 | $130.66 |
| Q3 2023 | -6,133 | Reduce 12.42% | 43,236 | $124.94 |
| Q2 2023 | +6,758 | Add 15.86% | 49,369 | $138.55 |
| Q1 2023 | +3,523 | Add 9.01% | 42,611 | $132.08 |
| Q4 2022 | +35,909 | Add 1129.57% | 39,088 | $128.07 |
| Q3 2022 | +105 | Add 3.42% | 3,179 | $106.32 |
| Q2 2022 | -359 | Reduce 10.46% | 3,074 | $113.53 |
| Q1 2022 | -513 | Reduce 13.00% | 3,433 | $118.56 |
| Q4 2021 | +670 | Add 20.45% | 3,946 | $138.87 |
| Q3 2021 | +273 | Add 9.09% | 3,276 | $122.41 |
| Q2 2021 | -189 | Reduce 5.92% | 3,003 | $115.22 |
| Q1 2021 | -74 | Reduce 2.27% | 3,192 | $108.08 |
| Q4 2020 | +3,266 | New Buy | 3,266 | $108.70 |
| Q1 2020 | -2,426 | Sold Out | 0 | $0.00 |
| Q4 2019 | -538 | Reduce 18.15% | 2,426 | $100.58 |
| Q3 2019 | +108 | Add 3.78% | 2,964 | $113.36 |
| Q2 2019 | +2,856 | New Buy | 2,856 | $110.64 |
| Q3 2018 | -3,130 | Sold Out | 0 | $0.00 |
| Q2 2018 | -781 | Reduce 19.97% | 3,130 | $78.27 |
| Q1 2018 | +846 | Add 27.60% | 3,911 | $85.14 |
| Q4 2017 | +3,065 | New Buy | 3,065 | $81.57 |
| Q2 2016 | -3,977 | Sold Out | 0 | $0.00 |
| Q1 2016 | +3,977 | New Buy | 3,977 | $58.84 |
| Q4 2015 | -3,672 | Sold Out | 0 | $0.00 |
| Q3 2015 | -54 | Reduce 1.45% | 3,672 | $57.46 |
| Q2 2015 | +3,726 | New Buy | 3,726 | $64.68 |
Ken Fisher's Yum! Brands Investment FAQs
Ken Fisher first purchased Yum! Brands, Inc. (YUM) in Q2 2015, acquiring 3,726 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held Yum! Brands, Inc. (YUM) for 34 quarters since Q2 2015.
Ken Fisher's largest addition to Yum! Brands, Inc. (YUM) was in Q4 2022, adding 39,088 shares worth $5.01 M.
According to the latest 13F filing for Q4 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 55,671 shares of Yum! Brands, Inc. (YUM), valued at approximately $8.42 M.
As of the Q4 2025 filing, Yum! Brands, Inc. (YUM) represents approximately 0.00% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in Yum! Brands, Inc. (YUM) was 70,125 shares, as reported at the end of Q2 2025.