Ken Fisher's PG Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 11.01 M shares of The Procter & Gamble Company (PG) worth $1.69 B, representing 0.61% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 50 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in PG, representing a significant commitment to this investment thesis. Largest addition occurred in Q1 2024, adding 5.9 M shares. Largest reduction occurred in Q1 2025, reducing 7.26 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's The Procter & Gamble Company (PG) Holding Value Over Time
Track share changes against reported price movement
Quarterly The Procter & Gamble Company (PG) Trades by Ken Fisher
| Period | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q2 2013 | +7.6 M | Add 0.00% | 7.6 M | $76.99 |
| Q3 2013 | -96,171 | Reduce 1.27% | 7.5 M | $75.59 |
| Q4 2013 | +25,983 | Add 0.35% | 7.53 M | $81.41 |
| Q1 2014 | -57,918 | Reduce 0.77% | 7.47 M | $80.60 |
| Q2 2014 | +124,124 | Add 1.66% | 7.59 M | $78.59 |
| Q3 2014 | +29,184 | Add 0.38% | 7.62 M | $83.74 |
| Q4 2014 | +6,309 | Add 0.08% | 7.63 M | $91.09 |
| Q1 2015 | +20,503 | Add 0.27% | 7.65 M | $81.94 |
| Q2 2015 | +112,072 | Add 1.47% | 7.76 M | $78.24 |
| Q3 2015 | +68,765 | Add 0.89% | 7.83 M | $71.94 |
| Q4 2015 | +114,843 | Add 1.47% | 7.94 M | $79.41 |
| Q1 2016 | +57,250 | Add 0.72% | 8 M | $82.30 |
| Q2 2016 | +91,671 | Add 1.15% | 8.09 M | $85.75 |
| Q3 2016 | +9,569 | Add 0.12% | 8.1 M | $89.75 |
| Q4 2016 | +16,797 | Add 0.21% | 8.12 M | $84.08 |
| Q1 2017 | +145,481 | Add 1.79% | 8.27 M | $89.85 |
| Q2 2017 | +370,067 | Add 4.48% | 8.64 M | $87.15 |
| Q3 2017 | +244,403 | Add 2.83% | 8.88 M | $90.98 |
| Q4 2017 | +269,402 | Add 3.03% | 9.15 M | $91.88 |
| Q1 2018 | +343,436 | Add 3.75% | 9.49 M | $79.28 |
| Q2 2018 | +351,075 | Add 3.70% | 9.84 M | $78.06 |
| Q3 2018 | +191,374 | Add 1.94% | 10.04 M | $83.23 |
| Q4 2018 | +299,281 | Add 2.98% | 10.33 M | $91.92 |
| Q1 2019 | -5.35 M | Reduce 51.73% | 4.99 M | $104.05 |
| Q2 2019 | +124,615 | Add 2.50% | 5.11 M | $109.65 |
| Q3 2019 | -74,151 | Reduce 1.45% | 5.04 M | $124.38 |
| Q4 2019 | +113,519 | Add 2.25% | 5.15 M | $124.90 |
| Q1 2020 | -3.65 M | Reduce 70.92% | 1.5 M | $110.00 |
| Q2 2020 | -838,385 | Reduce 55.94% | 660,251 | $119.57 |
| Q3 2020 | -13,247 | Reduce 2.01% | 647,004 | $138.99 |
| Q4 2020 | +59,572 | Add 9.21% | 706,576 | $139.14 |
| Q1 2021 | -27,239 | Reduce 3.86% | 679,337 | $135.43 |
| Q2 2021 | +25,263 | Add 3.72% | 704,600 | $134.93 |
| Q3 2021 | +24,399 | Add 3.46% | 728,999 | $139.80 |
| Q4 2021 | +177,782 | Add 24.39% | 906,781 | $163.58 |
| Q1 2022 | +6,716 | Add 0.74% | 913,497 | $152.80 |
| Q2 2022 | +16,776 | Add 1.84% | 930,273 | $143.79 |
| Q3 2022 | -338,010 | Reduce 36.33% | 592,263 | $126.25 |
| Q4 2022 | -8,186 | Reduce 1.38% | 584,077 | $151.56 |
| Q1 2023 | -9,149 | Reduce 1.57% | 574,928 | $148.69 |
| Q2 2023 | +4.29 M | Add 745.69% | 4.86 M | $151.74 |
| Q3 2023 | +5.14 M | Add 105.62% | 10 M | $145.86 |
| Q4 2023 | +554,451 | Add 5.55% | 10.55 M | $146.54 |
| Q1 2024 | +5.9 M | Add 55.89% | 16.45 M | $162.25 |
| Q2 2024 | +1.1 M | Add 6.69% | 17.55 M | $164.92 |
| Q3 2024 | +830,476 | Add 4.73% | 18.38 M | $173.20 |
| Q4 2024 | +312,203 | Add 1.70% | 18.69 M | $167.65 |
| Q1 2025 | -7.26 M | Reduce 38.84% | 11.43 M | $170.42 |
| Q2 2025 | -464,904 | Reduce 4.07% | 10.97 M | $159.32 |
| Q3 2025 | +40,941 | Add 0.37% | 11.01 M | $153.65 |
Ken Fisher's The Procter & Gamble Company Investment FAQs
Ken Fisher first purchased The Procter & Gamble Company (PG) in Q2 2013, acquiring 7,597,300 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held The Procter & Gamble Company (PG) for 50 quarters since Q2 2013. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's largest addition to The Procter & Gamble Company (PG) was in Q2 2013, adding 7,597,300 shares worth $584.92 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
According to the latest 13F filing for Q3 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 11,008,454 shares of The Procter & Gamble Company (PG), valued at approximately $1.69 B. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
As of the Q3 2025 filing, The Procter & Gamble Company (PG) represents approximately 0.61% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's peak holding in The Procter & Gamble Company (PG) was 18,692,813 shares, as reported at the end of Q4 2024. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.