Ken Fisher's PEP Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 8.3 M shares of PepsiCo, Inc. (PEP) worth $1.19 B, representing 0.41% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 51 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in PEP, representing a significant commitment to this investment thesis. Largest addition occurred in Q2 2023, adding 4.4 M shares. Largest reduction occurred in Q1 2019, reducing 6.62 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's PepsiCo (PEP) Holding Value Over Time
Track share changes against reported price movement
Quarterly PepsiCo (PEP) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2025 | +183,291 | Add 2.26% | 8.3 M | $143.52 |
| Q3 2025 | +155,636 | Add 1.96% | 8.11 M | $140.44 |
| Q2 2025 | -219,665 | Reduce 2.69% | 7.96 M | $132.04 |
| Q1 2025 | +75,246 | Add 0.93% | 8.18 M | $149.94 |
| Q4 2024 | +246,553 | Add 3.14% | 8.1 M | $152.06 |
| Q3 2024 | +422,080 | Add 5.68% | 7.85 M | $170.05 |
| Q2 2024 | +480,073 | Add 6.91% | 7.43 M | $164.93 |
| Q1 2024 | +357,701 | Add 5.42% | 6.95 M | $175.01 |
| Q4 2023 | -1.35 M | Reduce 17.02% | 6.59 M | $169.84 |
| Q3 2023 | +3.5 M | Add 78.52% | 7.95 M | $169.44 |
| Q2 2023 | +4.4 M | Add 8813.17% | 4.45 M | $185.22 |
| Q1 2023 | -2,267 | Reduce 4.34% | 49,944 | $182.30 |
| Q4 2022 | -10,522 | Reduce 16.77% | 52,211 | $180.67 |
| Q3 2022 | +765 | Add 1.23% | 62,733 | $163.26 |
| Q2 2022 | -9,434 | Reduce 13.21% | 61,968 | $166.67 |
| Q1 2022 | +2,243 | Add 3.24% | 71,402 | $167.38 |
| Q4 2021 | +10,506 | Add 17.91% | 69,159 | $173.72 |
| Q3 2021 | +1,071 | Add 1.86% | 58,653 | $150.41 |
| Q2 2021 | -1,216 | Reduce 2.07% | 57,582 | $148.17 |
| Q1 2021 | -13,693 | Reduce 18.89% | 58,798 | $141.45 |
| Q4 2020 | +5,907 | Add 8.87% | 72,491 | $148.31 |
| Q3 2020 | -5,014 | Reduce 7.00% | 66,584 | $138.61 |
| Q2 2020 | -10,266 | Reduce 12.54% | 71,598 | $132.27 |
| Q1 2020 | -65,247 | Reduce 44.35% | 81,864 | $120.10 |
| Q4 2019 | -43,387 | Reduce 22.78% | 147,111 | $136.67 |
| Q3 2019 | -8,175 | Reduce 4.11% | 190,498 | $137.10 |
| Q2 2019 | -30,072 | Reduce 13.15% | 198,673 | $131.13 |
| Q1 2019 | -6.62 M | Reduce 96.66% | 228,745 | $122.55 |
| Q4 2018 | +193,336 | Add 2.90% | 6.85 M | $110.48 |
| Q3 2018 | +161,821 | Add 2.49% | 6.66 M | $111.80 |
| Q2 2018 | +227,728 | Add 3.63% | 6.5 M | $108.87 |
| Q1 2018 | +187,669 | Add 3.09% | 6.27 M | $109.15 |
| Q4 2017 | +187,135 | Add 3.18% | 6.08 M | $119.92 |
| Q3 2017 | +118,615 | Add 2.05% | 5.89 M | $111.43 |
| Q2 2017 | +277,607 | Add 5.05% | 5.78 M | $115.49 |
| Q1 2017 | +50,154 | Add 0.92% | 5.5 M | $111.86 |
| Q4 2016 | +29,566 | Add 0.55% | 5.45 M | $104.63 |
| Q3 2016 | -7,769 | Reduce 0.14% | 5.42 M | $108.77 |
| Q2 2016 | +62,787 | Add 1.17% | 5.43 M | $108.91 |
| Q1 2016 | +21,568 | Add 0.40% | 5.36 M | $103.77 |
| Q4 2015 | +70,317 | Add 1.33% | 5.34 M | $99.92 |
| Q3 2015 | +51,197 | Add 0.98% | 5.27 M | $94.30 |
| Q2 2015 | +96,237 | Add 1.88% | 5.22 M | $93.34 |
| Q1 2015 | +6,976 | Add 0.14% | 5.12 M | $95.62 |
| Q4 2014 | +10,514 | Add 0.21% | 5.12 M | $94.56 |
| Q3 2014 | +51,515 | Add 1.02% | 5.11 M | $93.09 |
| Q2 2014 | +135,214 | Add 2.75% | 5.05 M | $89.34 |
| Q1 2014 | +36,293 | Add 0.74% | 4.92 M | $83.50 |
| Q4 2013 | -3.23 M | Reduce 39.82% | 4.88 M | $82.94 |
| Q3 2013 | -195,562 | Reduce 2.35% | 8.11 M | $79.50 |
| Q2 2013 | +8.31 M | Add 0.00% | 8.31 M | $81.79 |
Ken Fisher's PepsiCo Investment FAQs
Ken Fisher first purchased PepsiCo, Inc. (PEP) in Q2 2013, acquiring 8,309,235 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held PepsiCo, Inc. (PEP) for 51 quarters since Q2 2013.
Ken Fisher's largest addition to PepsiCo, Inc. (PEP) was in Q2 2013, adding 8,309,235 shares worth $679.61 M.
According to the latest 13F filing for Q4 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 8,295,329 shares of PepsiCo, Inc. (PEP), valued at approximately $1.19 B.
As of the Q4 2025 filing, PepsiCo, Inc. (PEP) represents approximately 0.41% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in PepsiCo, Inc. (PEP) was 8,309,235 shares, as reported at the end of Q2 2013.