Ken Fisher's NOW Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 8.28 M shares of ServiceNow, Inc. (NOW) worth $1.52 B, representing 0.55% of the portfolio. First purchased in 2014-Q2, this long-term strategic position has been held for 45 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in NOW, representing a significant commitment to this investment thesis. Largest addition occurred in Q4 2021, adding 2.78 M shares. Largest reduction occurred in Q3 2022, reducing 1.29 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's ServiceNow (NOW) Holding Value Over Time
Track share changes against reported price movement
Quarterly ServiceNow (NOW) Trades by Ken Fisher
| Period | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q2 2014 | +5,325 | New Buy | 26,625 | $12.39 |
| Q3 2014 | -5,325 | Sold Out | 0 | $0.00 |
| Q4 2014 | +15,200 | New Buy | 76,000 | $13.57 |
| Q1 2015 | +500 | Add 0.66% | 76,500 | $15.75 |
| Q3 2015 | +8,035 | Add 10.50% | 84,535 | $13.89 |
| Q4 2015 | +3,935 | Add 4.65% | 88,470 | $17.32 |
| Q1 2016 | +9,390 | Add 10.61% | 97,860 | $12.66 |
| Q3 2016 | +580 | Add 0.59% | 98,440 | $15.83 |
| Q1 2017 | +13,095 | Add 13.30% | 111,535 | $17.49 |
| Q2 2017 | +30 | Add 0.03% | 111,565 | $21.20 |
| Q3 2017 | -18,000 | Reduce 16.13% | 93,565 | $23.50 |
| Q4 2017 | +960 | Add 1.03% | 94,525 | $26.08 |
| Q1 2018 | -18,905 | Sold Out | 0 | $0.00 |
| Q3 2018 | +1,074 | New Buy | 5,370 | $39.11 |
| Q4 2018 | -1,074 | Sold Out | 0 | $0.00 |
| Q1 2019 | +11,618 | New Buy | 58,090 | $49.30 |
| Q2 2019 | +23,335 | Add 40.17% | 81,425 | $54.91 |
| Q3 2019 | +546,420 | Add 671.07% | 627,845 | $50.77 |
| Q4 2019 | +102,630 | Add 16.35% | 730,475 | $56.46 |
| Q1 2020 | +477,475 | Add 65.37% | 1.21 M | $57.32 |
| Q2 2020 | +54,300 | Add 4.50% | 1.26 M | $81.01 |
| Q3 2020 | +27,755 | Add 2.20% | 1.29 M | $97.00 |
| Q4 2020 | +272,505 | Add 21.12% | 1.56 M | $110.09 |
| Q1 2021 | +97,905 | Add 6.27% | 1.66 M | $100.02 |
| Q2 2021 | +11,180 | Add 0.67% | 1.67 M | $109.91 |
| Q3 2021 | +17,700 | Add 1.06% | 1.69 M | $124.45 |
| Q4 2021 | +2.78 M | Add 164.82% | 4.47 M | $129.82 |
| Q1 2022 | +2.59 M | Add 57.93% | 7.07 M | $111.38 |
| Q2 2022 | +230,445 | Add 3.26% | 7.3 M | $95.10 |
| Q3 2022 | -1.29 M | Reduce 17.69% | 6.01 M | $75.52 |
| Q4 2022 | +540,395 | Add 9.00% | 6.55 M | $77.65 |
| Q1 2023 | -16,105 | Reduce 0.25% | 6.53 M | $92.94 |
| Q2 2023 | +323,460 | Add 4.95% | 6.85 M | $112.39 |
| Q3 2023 | -118,375 | Reduce 1.73% | 6.73 M | $111.79 |
| Q4 2023 | +507,425 | Add 7.53% | 7.24 M | $141.30 |
| Q1 2024 | +30,845 | Add 0.43% | 7.27 M | $152.48 |
| Q2 2024 | +757,605 | Add 10.42% | 8.03 M | $157.33 |
| Q3 2024 | +284,150 | Add 3.54% | 8.31 M | $178.88 |
| Q4 2024 | +95,865 | Add 1.15% | 8.41 M | $212.02 |
| Q1 2025 | -17,535 | Reduce 0.21% | 8.39 M | $159.23 |
| Q2 2025 | -211,730 | Reduce 2.52% | 8.18 M | $205.62 |
| Q3 2025 | +98,670 | Add 1.21% | 8.28 M | $184.06 |
Ken Fisher's ServiceNow Investment FAQs
Ken Fisher first purchased ServiceNow, Inc. (NOW) in Q2 2014, acquiring 26,625 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held ServiceNow, Inc. (NOW) for 45 quarters since Q2 2014. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's largest addition to ServiceNow, Inc. (NOW) was in Q4 2021, adding 4,473,650 shares worth $580.78 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
According to the latest 13F filing for Q3 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 8,280,110 shares of ServiceNow, Inc. (NOW), valued at approximately $1.52 B. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
As of the Q3 2025 filing, ServiceNow, Inc. (NOW) represents approximately 0.55% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's peak holding in ServiceNow, Inc. (NOW) was 8,410,705 shares, as reported at the end of Q4 2024. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.