Ken Fisher's NOW Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 8.35 M shares of ServiceNow, Inc. (NOW) worth $1.28 B, representing 0.44% of the portfolio. First purchased in 2014-Q2, this long-term strategic position has been held for 46 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in NOW, representing a significant commitment to this investment thesis. Largest addition occurred in Q4 2021, adding 2.78 M shares. Largest reduction occurred in Q3 2022, reducing 1.29 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's ServiceNow (NOW) Holding Value Over Time
Track share changes against reported price movement
Quarterly ServiceNow (NOW) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2025 | +71,714 | Add 0.87% | 8.35 M | $153.19 |
| Q3 2025 | +98,670 | Add 1.21% | 8.28 M | $184.06 |
| Q2 2025 | -211,730 | Reduce 2.52% | 8.18 M | $205.62 |
| Q1 2025 | -17,535 | Reduce 0.21% | 8.39 M | $159.23 |
| Q4 2024 | +95,865 | Add 1.15% | 8.41 M | $212.02 |
| Q3 2024 | +284,150 | Add 3.54% | 8.31 M | $178.88 |
| Q2 2024 | +757,605 | Add 10.42% | 8.03 M | $157.33 |
| Q1 2024 | +30,845 | Add 0.43% | 7.27 M | $152.48 |
| Q4 2023 | +507,425 | Add 7.53% | 7.24 M | $141.30 |
| Q3 2023 | -118,375 | Reduce 1.73% | 6.73 M | $111.79 |
| Q2 2023 | +323,460 | Add 4.95% | 6.85 M | $112.39 |
| Q1 2023 | -16,105 | Reduce 0.25% | 6.53 M | $92.94 |
| Q4 2022 | +540,395 | Add 9.00% | 6.55 M | $77.65 |
| Q3 2022 | -1.29 M | Reduce 17.69% | 6.01 M | $75.52 |
| Q2 2022 | +230,445 | Add 3.26% | 7.3 M | $95.10 |
| Q1 2022 | +2.59 M | Add 57.93% | 7.07 M | $111.38 |
| Q4 2021 | +2.78 M | Add 164.82% | 4.47 M | $129.82 |
| Q3 2021 | +17,700 | Add 1.06% | 1.69 M | $124.45 |
| Q2 2021 | +11,180 | Add 0.67% | 1.67 M | $109.91 |
| Q1 2021 | +97,905 | Add 6.27% | 1.66 M | $100.02 |
| Q4 2020 | +272,505 | Add 21.12% | 1.56 M | $110.09 |
| Q3 2020 | +27,755 | Add 2.20% | 1.29 M | $97.00 |
| Q2 2020 | +54,300 | Add 4.50% | 1.26 M | $81.01 |
| Q1 2020 | +477,475 | Add 65.37% | 1.21 M | $57.32 |
| Q4 2019 | +102,630 | Add 16.35% | 730,475 | $56.46 |
| Q3 2019 | +546,420 | Add 671.07% | 627,845 | $50.77 |
| Q2 2019 | +23,335 | Add 40.17% | 81,425 | $54.91 |
| Q1 2019 | +58,090 | New Buy | 58,090 | $49.30 |
| Q4 2018 | -5,370 | Sold Out | 0 | $0.00 |
| Q3 2018 | +5,370 | New Buy | 5,370 | $39.11 |
| Q1 2018 | -94,525 | Sold Out | 0 | $0.00 |
| Q4 2017 | +960 | Add 1.03% | 94,525 | $26.08 |
| Q3 2017 | -18,000 | Reduce 16.13% | 93,565 | $23.50 |
| Q2 2017 | +30 | Add 0.03% | 111,565 | $21.20 |
| Q1 2017 | +13,095 | Add 13.30% | 111,535 | $17.49 |
| Q3 2016 | +580 | Add 0.59% | 98,440 | $15.83 |
| Q1 2016 | +9,390 | Add 10.61% | 97,860 | $12.66 |
| Q4 2015 | +3,935 | Add 4.65% | 88,470 | $17.32 |
| Q3 2015 | +8,035 | Add 10.50% | 84,535 | $13.89 |
| Q1 2015 | +500 | Add 0.66% | 76,500 | $15.75 |
| Q4 2014 | +76,000 | New Buy | 76,000 | $13.57 |
| Q3 2014 | -26,625 | Sold Out | 0 | $0.00 |
| Q2 2014 | +26,625 | New Buy | 26,625 | $12.39 |
Ken Fisher's ServiceNow Investment FAQs
Ken Fisher first purchased ServiceNow, Inc. (NOW) in Q2 2014, acquiring 26,625 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held ServiceNow, Inc. (NOW) for 46 quarters since Q2 2014.
Ken Fisher's largest addition to ServiceNow, Inc. (NOW) was in Q4 2021, adding 4,473,650 shares worth $580.78 M.
According to the latest 13F filing for Q4 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 8,351,824 shares of ServiceNow, Inc. (NOW), valued at approximately $1.28 B.
As of the Q4 2025 filing, ServiceNow, Inc. (NOW) represents approximately 0.44% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in ServiceNow, Inc. (NOW) was 8,410,705 shares, as reported at the end of Q4 2024.