Ken Fisher's KO Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 6.28 M shares of The Coca-Cola Company (KO) worth $416.58 M, representing 0.15% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 50 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in KO, representing a significant commitment to this investment thesis. Largest addition occurred in Q4 2023, adding 4.93 M shares. Largest reduction occurred in Q2 2017, reducing 10.18 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's The Coca-Cola Company (KO) Holding Value Over Time
Track share changes against reported price movement
Quarterly The Coca-Cola Company (KO) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q2 2013 | +10.62 M | Add 0.00% | 10.62 M | $40.11 |
| Q3 2013 | -854,597 | Reduce 8.04% | 9.77 M | $37.88 |
| Q4 2013 | -22,088 | Reduce 0.23% | 9.75 M | $41.31 |
| Q1 2014 | -21,082 | Reduce 0.22% | 9.73 M | $38.66 |
| Q2 2014 | +350,757 | Add 3.61% | 10.08 M | $42.36 |
| Q3 2014 | +63,063 | Add 0.63% | 10.14 M | $42.66 |
| Q4 2014 | +21,127 | Add 0.21% | 10.16 M | $42.22 |
| Q1 2015 | -21,696 | Reduce 0.21% | 10.14 M | $40.55 |
| Q2 2015 | +67,256 | Add 0.66% | 10.21 M | $39.23 |
| Q3 2015 | +87,484 | Add 0.86% | 10.29 M | $40.12 |
| Q4 2015 | +90,734 | Add 0.88% | 10.38 M | $42.96 |
| Q1 2016 | -18,323 | Reduce 0.18% | 10.37 M | $46.10 |
| Q2 2016 | +153,438 | Add 1.48% | 10.52 M | $45.57 |
| Q3 2016 | +42,430 | Add 0.40% | 10.56 M | $42.32 |
| Q4 2016 | +38,874 | Add 0.37% | 10.6 M | $41.46 |
| Q1 2017 | +198,394 | Add 1.87% | 10.8 M | $42.44 |
| Q2 2017 | -10.18 M | Reduce 94.29% | 616,787 | $44.85 |
| Q3 2017 | -71,792 | Reduce 11.64% | 544,995 | $45.01 |
| Q4 2017 | +5,076 | Add 0.93% | 550,071 | $45.88 |
| Q1 2018 | -802 | Reduce 0.15% | 549,269 | $43.43 |
| Q2 2018 | +9,586 | Add 1.75% | 558,855 | $43.86 |
| Q3 2018 | -167,341 | Reduce 29.94% | 391,514 | $46.19 |
| Q4 2018 | -17,411 | Reduce 4.45% | 374,103 | $47.35 |
| Q1 2019 | -296,599 | Reduce 79.28% | 77,504 | $46.86 |
| Q2 2019 | +1,126 | Add 1.45% | 78,630 | $50.92 |
| Q3 2019 | -6,324 | Reduce 8.04% | 72,306 | $54.44 |
| Q4 2019 | +9,734 | Add 13.46% | 82,040 | $55.35 |
| Q1 2020 | -44,802 | Reduce 54.61% | 37,238 | $44.26 |
| Q2 2020 | +5,159 | Add 13.85% | 42,397 | $44.67 |
| Q3 2020 | -3,311 | Reduce 7.81% | 39,086 | $49.38 |
| Q4 2020 | +5,721 | Add 14.64% | 44,807 | $54.84 |
| Q1 2021 | -7,355 | Reduce 16.41% | 37,452 | $52.71 |
| Q2 2021 | +4,680 | Add 12.50% | 42,132 | $54.12 |
| Q3 2021 | -867 | Reduce 2.06% | 41,265 | $52.47 |
| Q4 2021 | +5,485 | Add 13.29% | 46,750 | $59.21 |
| Q1 2022 | -9,199 | Reduce 19.68% | 37,551 | $62.00 |
| Q2 2022 | +399 | Add 1.06% | 37,950 | $62.90 |
| Q3 2022 | -2,323 | Reduce 6.12% | 35,627 | $56.02 |
| Q4 2022 | +204 | Add 0.57% | 35,831 | $63.60 |
| Q1 2023 | -2,487 | Reduce 6.94% | 33,344 | $62.05 |
| Q2 2023 | +7,671 | Add 23.01% | 41,015 | $60.22 |
| Q3 2023 | +3,277 | Add 7.99% | 44,292 | $55.98 |
| Q4 2023 | +4.93 M | Add 11127.16% | 4.97 M | $58.93 |
| Q1 2024 | -67,318 | Reduce 1.35% | 4.91 M | $61.18 |
| Q2 2024 | -60,987 | Reduce 1.24% | 4.84 M | $63.65 |
| Q3 2024 | +1.92 M | Add 39.66% | 6.77 M | $71.86 |
| Q4 2024 | -146,089 | Reduce 2.16% | 6.62 M | $62.26 |
| Q1 2025 | -160,402 | Reduce 2.42% | 6.46 M | $71.62 |
| Q2 2025 | -52,509 | Reduce 0.81% | 6.41 M | $70.75 |
| Q3 2025 | -125,367 | Reduce 1.96% | 6.28 M | $66.32 |
Ken Fisher's The Coca-Cola Company Investment FAQs
Ken Fisher first purchased The Coca-Cola Company (KO) in Q2 2013, acquiring 10,622,806 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held The Coca-Cola Company (KO) for 50 quarters since Q2 2013.
Ken Fisher's largest addition to The Coca-Cola Company (KO) was in Q2 2013, adding 10,622,806 shares worth $426.08 M.
According to the latest 13F filing for Q3 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 6,281,302 shares of The Coca-Cola Company (KO), valued at approximately $416.58 M.
As of the Q3 2025 filing, The Coca-Cola Company (KO) represents approximately 0.15% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in The Coca-Cola Company (KO) was 10,798,577 shares, as reported at the end of Q1 2017.