Ken Fisher's KO Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 6.3M shares of The Coca-Cola Company (KO) worth $416.58 M, representing 0.15% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 50 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in KO, representing a significant commitment to this investment thesis. Largest addition occurred in Q4 2023, adding 4.9M shares. Largest reduction occurred in Q2 2017, reducing 10.2M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's The Coca-Cola Company (KO) Holding Value Over Time
Track share changes against reported price movement
Quarterly The Coca-Cola Company (KO) Trades by Ken Fisher
| Period | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q2 2013 | +10.62 M | Add 0.00% | 10.62 M | $40.11 |
| Q3 2013 | -854,597 | Reduce 8.04% | 9.77 M | $37.88 |
| Q4 2013 | -22,088 | Reduce 0.23% | 9.75 M | $41.31 |
| Q1 2014 | -21,082 | Reduce 0.22% | 9.73 M | $38.66 |
| Q2 2014 | +350,757 | Add 3.61% | 10.08 M | $42.36 |
| Q3 2014 | +63,063 | Add 0.63% | 10.14 M | $42.66 |
| Q4 2014 | +21,127 | Add 0.21% | 10.16 M | $42.22 |
| Q1 2015 | -21,696 | Reduce 0.21% | 10.14 M | $40.55 |
| Q2 2015 | +67,256 | Add 0.66% | 10.21 M | $39.23 |
| Q3 2015 | +87,484 | Add 0.86% | 10.29 M | $40.12 |
| Q4 2015 | +90,734 | Add 0.88% | 10.38 M | $42.96 |
| Q1 2016 | -18,323 | Reduce 0.18% | 10.37 M | $46.10 |
| Q2 2016 | +153,438 | Add 1.48% | 10.52 M | $45.57 |
| Q3 2016 | +42,430 | Add 0.40% | 10.56 M | $42.32 |
| Q4 2016 | +38,874 | Add 0.37% | 10.6 M | $41.46 |
| Q1 2017 | +198,394 | Add 1.87% | 10.8 M | $42.44 |
| Q2 2017 | -10.18 M | Reduce 94.29% | 616,787 | $44.85 |
| Q3 2017 | -71,792 | Reduce 11.64% | 544,995 | $45.01 |
| Q4 2017 | +5,076 | Add 0.93% | 550,071 | $45.88 |
| Q1 2018 | -802 | Reduce 0.15% | 549,269 | $43.43 |
| Q2 2018 | +9,586 | Add 1.75% | 558,855 | $43.86 |
| Q3 2018 | -167,341 | Reduce 29.94% | 391,514 | $46.19 |
| Q4 2018 | -17,411 | Reduce 4.45% | 374,103 | $47.35 |
| Q1 2019 | -296,599 | Reduce 79.28% | 77,504 | $46.86 |
| Q2 2019 | +1,126 | Add 1.45% | 78,630 | $50.92 |
| Q3 2019 | -6,324 | Reduce 8.04% | 72,306 | $54.44 |
| Q4 2019 | +9,734 | Add 13.46% | 82,040 | $55.35 |
| Q1 2020 | -44,802 | Reduce 54.61% | 37,238 | $44.26 |
| Q2 2020 | +5,159 | Add 13.85% | 42,397 | $44.67 |
| Q3 2020 | -3,311 | Reduce 7.81% | 39,086 | $49.38 |
| Q4 2020 | +5,721 | Add 14.64% | 44,807 | $54.84 |
| Q1 2021 | -7,355 | Reduce 16.41% | 37,452 | $52.71 |
| Q2 2021 | +4,680 | Add 12.50% | 42,132 | $54.12 |
| Q3 2021 | -867 | Reduce 2.06% | 41,265 | $52.47 |
| Q4 2021 | +5,485 | Add 13.29% | 46,750 | $59.21 |
| Q1 2022 | -9,199 | Reduce 19.68% | 37,551 | $62.00 |
| Q2 2022 | +399 | Add 1.06% | 37,950 | $62.90 |
| Q3 2022 | -2,323 | Reduce 6.12% | 35,627 | $56.02 |
| Q4 2022 | +204 | Add 0.57% | 35,831 | $63.60 |
| Q1 2023 | -2,487 | Reduce 6.94% | 33,344 | $62.05 |
| Q2 2023 | +7,671 | Add 23.01% | 41,015 | $60.22 |
| Q3 2023 | +3,277 | Add 7.99% | 44,292 | $55.98 |
| Q4 2023 | +4.93 M | Add 11127.16% | 4.97 M | $58.93 |
| Q1 2024 | -67,318 | Reduce 1.35% | 4.91 M | $61.18 |
| Q2 2024 | -60,987 | Reduce 1.24% | 4.84 M | $63.65 |
| Q3 2024 | +1.92 M | Add 39.66% | 6.77 M | $71.86 |
| Q4 2024 | -146,089 | Reduce 2.16% | 6.62 M | $62.26 |
| Q1 2025 | -160,402 | Reduce 2.42% | 6.46 M | $71.62 |
| Q2 2025 | -52,509 | Reduce 0.81% | 6.41 M | $70.75 |
| Q3 2025 | -125,367 | Reduce 1.96% | 6.28 M | $66.32 |
Ken Fisher's The Coca-Cola Company Investment FAQs
Ken Fisher first purchased The Coca-Cola Company (KO) in Q2 2013, acquiring 10,622,806 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held The Coca-Cola Company (KO) for 50 quarters since Q2 2013. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's largest addition to The Coca-Cola Company (KO) was in Q2 2013, adding 10,622,806 shares worth $426.08 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
According to the latest 13F filing for Q3 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 6,281,302 shares of The Coca-Cola Company (KO), valued at approximately $416.58 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
As of the Q3 2025 filing, The Coca-Cola Company (KO) represents approximately 0.15% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's peak holding in The Coca-Cola Company (KO) was 10,798,577 shares, as reported at the end of Q1 2017. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.