Ken Fisher's GOOG Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 1.72 M shares of Alphabet Inc. (GOOG) worth $539.74 M, representing 0.18% of the portfolio. First purchased in 2015-Q4, this long-term strategic position has been held for 41 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in GOOG, representing a significant commitment to this investment thesis. Largest addition occurred in Q1 2019, adding 49,680 shares. Largest reduction occurred in Q2 2017, reducing 3.16 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's Alphabet (GOOG) Holding Value Over Time
Track share changes against reported price movement
Quarterly Alphabet (GOOG) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2015 | +10.07 M | New Buy | 10.07 M | $37.94 |
| Q1 2016 | -541,880 | Reduce 5.38% | 9.53 M | $37.95 |
| Q2 2016 | -419,000 | Reduce 4.40% | 9.11 M | $35.75 |
| Q3 2016 | -319,400 | Reduce 3.51% | 8.79 M | $38.86 |
| Q4 2016 | -343,780 | Reduce 3.91% | 8.44 M | $38.59 |
| Q1 2017 | -298,860 | Reduce 3.54% | 8.14 M | $41.48 |
| Q2 2017 | -3.16 M | Reduce 38.80% | 4.98 M | $45.44 |
| Q3 2017 | -102,920 | Reduce 2.06% | 4.88 M | $47.96 |
| Q4 2017 | -154,220 | Reduce 3.16% | 4.73 M | $52.32 |
| Q1 2018 | -139,640 | Reduce 2.95% | 4.59 M | $51.59 |
| Q2 2018 | -50,100 | Reduce 1.09% | 4.54 M | $55.78 |
| Q3 2018 | -91,560 | Reduce 2.02% | 4.45 M | $59.67 |
| Q4 2018 | -106,080 | Reduce 2.39% | 4.34 M | $51.78 |
| Q1 2019 | +49,680 | Add 1.14% | 4.39 M | $58.67 |
| Q2 2019 | -61,600 | Reduce 1.40% | 4.33 M | $54.05 |
| Q3 2019 | -74,600 | Reduce 1.72% | 4.25 M | $60.95 |
| Q4 2019 | -128,880 | Reduce 3.03% | 4.12 M | $66.85 |
| Q1 2020 | -159,400 | Reduce 3.86% | 3.97 M | $58.14 |
| Q2 2020 | -87,380 | Reduce 2.20% | 3.88 M | $70.68 |
| Q3 2020 | -53,200 | Reduce 1.37% | 3.82 M | $73.48 |
| Q4 2020 | -82,520 | Reduce 2.16% | 3.74 M | $87.59 |
| Q1 2021 | -126,980 | Reduce 3.39% | 3.62 M | $103.43 |
| Q2 2021 | -74,320 | Reduce 2.06% | 3.54 M | $125.32 |
| Q3 2021 | -68,860 | Reduce 1.94% | 3.47 M | $133.27 |
| Q4 2021 | -17,840 | Reduce 0.51% | 3.45 M | $144.68 |
| Q1 2022 | -34,840 | Reduce 1.01% | 3.42 M | $139.65 |
| Q2 2022 | -33,720 | Reduce 0.99% | 3.39 M | $109.37 |
| Q3 2022 | -56,622 | Reduce 1.67% | 3.33 M | $96.15 |
| Q4 2022 | -74,599 | Reduce 2.24% | 3.25 M | $88.73 |
| Q1 2023 | -408,629 | Reduce 12.56% | 2.85 M | $104.00 |
| Q2 2023 | -15,623 | Reduce 0.55% | 2.83 M | $120.97 |
| Q3 2023 | -20,910 | Reduce 0.74% | 2.81 M | $131.85 |
| Q4 2023 | -49,926 | Reduce 1.78% | 2.76 M | $140.93 |
| Q1 2024 | -66,636 | Reduce 2.41% | 2.69 M | $152.26 |
| Q2 2024 | -44,847 | Reduce 1.67% | 2.65 M | $183.42 |
| Q3 2024 | -58,917 | Reduce 2.23% | 2.59 M | $167.19 |
| Q4 2024 | -80,406 | Reduce 3.11% | 2.51 M | $190.44 |
| Q1 2025 | -671,485 | Reduce 26.77% | 1.84 M | $156.23 |
| Q2 2025 | -86,289 | Reduce 4.70% | 1.75 M | $177.39 |
| Q3 2025 | -39,528 | Reduce 2.26% | 1.71 M | $243.55 |
| Q4 2025 | +8,761 | Add 0.51% | 1.72 M | $313.80 |
Ken Fisher's Alphabet Investment FAQs
Ken Fisher first purchased Alphabet Inc. (GOOG) in Q4 2015, acquiring 10,067,180 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held Alphabet Inc. (GOOG) for 41 quarters since Q4 2015.
Ken Fisher's largest addition to Alphabet Inc. (GOOG) was in Q4 2015, adding 10,067,180 shares worth $381.99 M.
According to the latest 13F filing for Q4 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 1,720,004 shares of Alphabet Inc. (GOOG), valued at approximately $539.74 M.
As of the Q4 2025 filing, Alphabet Inc. (GOOG) represents approximately 0.18% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in Alphabet Inc. (GOOG) was 10,067,180 shares, as reported at the end of Q4 2015.