Ken Fisher's GOOG Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 1.7M shares of Alphabet Inc. (GOOG) worth $416.77 M, representing 0.15% of the portfolio. First purchased in 2015-Q4, this long-term strategic position has been held for 40 quarters.
Based on 13F filings, Ken Fisher has maintained a strategic position in GOOG, demonstrating sustained confidence in this investment. Largest addition occurred in Q1 2019, adding 49.7K shares. Largest reduction occurred in Q2 2017, reducing 3.2M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's Alphabet (GOOG) Holding Value Over Time
Track share changes against reported price movement
Quarterly Alphabet (GOOG) Trades by Ken Fisher
| Period | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2015 | +10.07 M | New Buy | 10.07 M | $37.94 |
| Q1 2016 | -541,880 | Reduce 5.38% | 9.53 M | $37.95 |
| Q2 2016 | -419,000 | Reduce 4.40% | 9.11 M | $35.75 |
| Q3 2016 | -319,400 | Reduce 3.51% | 8.79 M | $38.86 |
| Q4 2016 | -343,780 | Reduce 3.91% | 8.44 M | $38.59 |
| Q1 2017 | -298,860 | Reduce 3.54% | 8.14 M | $41.48 |
| Q2 2017 | -3.16 M | Reduce 38.80% | 4.98 M | $45.44 |
| Q3 2017 | -102,920 | Reduce 2.06% | 4.88 M | $47.96 |
| Q4 2017 | -154,220 | Reduce 3.16% | 4.73 M | $52.32 |
| Q1 2018 | -139,640 | Reduce 2.95% | 4.59 M | $51.59 |
| Q2 2018 | -50,100 | Reduce 1.09% | 4.54 M | $55.78 |
| Q3 2018 | -91,560 | Reduce 2.02% | 4.45 M | $59.67 |
| Q4 2018 | -106,080 | Reduce 2.39% | 4.34 M | $51.78 |
| Q1 2019 | +49,680 | Add 1.14% | 4.39 M | $58.67 |
| Q2 2019 | -61,600 | Reduce 1.40% | 4.33 M | $54.05 |
| Q3 2019 | -74,600 | Reduce 1.72% | 4.25 M | $60.95 |
| Q4 2019 | -128,880 | Reduce 3.03% | 4.12 M | $66.85 |
| Q1 2020 | -159,400 | Reduce 3.86% | 3.97 M | $58.14 |
| Q2 2020 | -87,380 | Reduce 2.20% | 3.88 M | $70.68 |
| Q3 2020 | -53,200 | Reduce 1.37% | 3.82 M | $73.48 |
| Q4 2020 | -82,520 | Reduce 2.16% | 3.74 M | $87.59 |
| Q1 2021 | -126,980 | Reduce 3.39% | 3.62 M | $103.43 |
| Q2 2021 | -74,320 | Reduce 2.06% | 3.54 M | $125.32 |
| Q3 2021 | -68,860 | Reduce 1.94% | 3.47 M | $133.27 |
| Q4 2021 | -17,840 | Reduce 0.51% | 3.45 M | $144.68 |
| Q1 2022 | -34,840 | Reduce 1.01% | 3.42 M | $139.65 |
| Q2 2022 | -33,720 | Reduce 0.99% | 3.39 M | $109.37 |
| Q3 2022 | -56,622 | Reduce 1.67% | 3.33 M | $96.15 |
| Q4 2022 | -74,599 | Reduce 2.24% | 3.25 M | $88.73 |
| Q1 2023 | -408,629 | Reduce 12.56% | 2.85 M | $104.00 |
| Q2 2023 | -15,623 | Reduce 0.55% | 2.83 M | $120.97 |
| Q3 2023 | -20,910 | Reduce 0.74% | 2.81 M | $131.85 |
| Q4 2023 | -49,926 | Reduce 1.78% | 2.76 M | $140.93 |
| Q1 2024 | -66,636 | Reduce 2.41% | 2.69 M | $152.26 |
| Q2 2024 | -44,847 | Reduce 1.67% | 2.65 M | $183.42 |
| Q3 2024 | -58,917 | Reduce 2.23% | 2.59 M | $167.19 |
| Q4 2024 | -80,406 | Reduce 3.11% | 2.51 M | $190.44 |
| Q1 2025 | -671,485 | Reduce 26.77% | 1.84 M | $156.23 |
| Q2 2025 | -86,289 | Reduce 4.70% | 1.75 M | $177.39 |
| Q3 2025 | -39,528 | Reduce 2.26% | 1.71 M | $243.55 |
Ken Fisher's Alphabet Investment FAQs
Ken Fisher first purchased Alphabet Inc. (GOOG) in Q4 2015, acquiring 10,067,180 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held Alphabet Inc. (GOOG) for 40 quarters since Q4 2015. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's largest addition to Alphabet Inc. (GOOG) was in Q4 2015, adding 10,067,180 shares worth $381.99 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
According to the latest 13F filing for Q3 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 1,711,243 shares of Alphabet Inc. (GOOG), valued at approximately $416.77 M. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
As of the Q3 2025 filing, Alphabet Inc. (GOOG) represents approximately 0.15% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher's peak holding in Alphabet Inc. (GOOG) was 10,067,180 shares, as reported at the end of Q4 2015. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.