Ken Fisher's DEO Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 2,968 shares of Diageo plc (DEO) worth $256,118, representing 0.00% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 51 quarters.
Based on 13F filings since 2013, Ken Fisher has maintained a long-term strategic position in DEO, representing a significant commitment to this investment thesis. Largest addition occurred in Q4 2017, adding 407,922 shares. Largest reduction occurred in Q1 2025, reducing 210,206 shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's Diageo plc (DEO) Holding Value Over Time
Track share changes against reported price movement
Quarterly Diageo plc (DEO) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q2 2013 | +50,909 | Add 0.00% | 50,909 | $114.95 |
| Q3 2013 | +1,017 | Add 2.00% | 51,926 | $127.08 |
| Q4 2013 | -14,695 | Reduce 28.30% | 37,231 | $132.42 |
| Q1 2014 | +263 | Add 0.71% | 37,494 | $124.58 |
| Q2 2014 | -12,160 | Reduce 32.43% | 25,334 | $127.26 |
| Q3 2014 | -539 | Reduce 2.13% | 24,795 | $115.39 |
| Q4 2014 | +1,024 | Add 4.13% | 25,819 | $114.10 |
| Q1 2015 | +857 | Add 3.32% | 26,676 | $110.59 |
| Q2 2015 | -872 | Reduce 3.27% | 25,804 | $116.03 |
| Q3 2015 | +1,026 | Add 3.98% | 26,830 | $107.79 |
| Q4 2015 | +99 | Add 0.37% | 26,929 | $109.06 |
| Q1 2016 | -7 | Reduce 0.03% | 26,922 | $109.95 |
| Q2 2016 | -592 | Reduce 2.20% | 26,330 | $113.44 |
| Q3 2016 | -1,530 | Reduce 5.81% | 24,800 | $116.05 |
| Q4 2016 | -8,417 | Reduce 33.94% | 16,383 | $103.95 |
| Q1 2017 | -2,421 | Reduce 14.78% | 13,962 | $115.60 |
| Q2 2017 | +812 | Add 5.82% | 14,774 | $119.81 |
| Q3 2017 | -214 | Reduce 1.45% | 14,560 | $132.14 |
| Q4 2017 | +407,922 | Add 2801.66% | 422,482 | $146.03 |
| Q1 2018 | -43,205 | Reduce 10.23% | 379,277 | $135.42 |
| Q2 2018 | +3,156 | Add 0.83% | 382,433 | $144.01 |
| Q3 2018 | +1,585 | Add 0.41% | 384,018 | $141.67 |
| Q4 2018 | -41,999 | Reduce 10.94% | 342,019 | $141.80 |
| Q1 2019 | -57,136 | Reduce 16.71% | 284,883 | $163.61 |
| Q2 2019 | -18,067 | Reduce 6.34% | 266,816 | $172.32 |
| Q3 2019 | -1,789 | Reduce 0.67% | 265,027 | $163.52 |
| Q4 2019 | -5,751 | Reduce 2.17% | 259,276 | $168.42 |
| Q1 2020 | -12,028 | Reduce 4.64% | 247,248 | $127.12 |
| Q2 2020 | +5,180 | Add 2.10% | 252,428 | $134.39 |
| Q3 2020 | -3,206 | Reduce 1.27% | 249,222 | $137.66 |
| Q4 2020 | -2,266 | Reduce 0.91% | 246,956 | $158.81 |
| Q1 2021 | -5,893 | Reduce 2.39% | 241,063 | $164.21 |
| Q2 2021 | -1,505 | Reduce 0.62% | 239,558 | $191.69 |
| Q3 2021 | -117 | Reduce 0.05% | 239,441 | $193.00 |
| Q4 2021 | -69 | Reduce 0.03% | 239,372 | $220.14 |
| Q1 2022 | +9,381 | Add 3.92% | 248,753 | $203.14 |
| Q2 2022 | -266 | Reduce 0.11% | 248,487 | $174.12 |
| Q3 2022 | +599 | Add 0.24% | 249,086 | $169.81 |
| Q4 2022 | +17 | Add 0.01% | 249,103 | $178.19 |
| Q1 2023 | -13,488 | Reduce 5.41% | 235,615 | $182.62 |
| Q2 2023 | +152 | Add 0.06% | 235,767 | $173.48 |
| Q3 2023 | -293 | Reduce 0.12% | 235,474 | $149.18 |
| Q4 2023 | -582 | Reduce 0.25% | 234,892 | $145.66 |
| Q1 2024 | -2,849 | Reduce 1.21% | 232,043 | $148.74 |
| Q2 2024 | -728 | Reduce 0.31% | 231,315 | $126.08 |
| Q3 2024 | -6,726 | Reduce 2.91% | 224,589 | $140.34 |
| Q4 2024 | -822 | Reduce 0.37% | 223,767 | $127.13 |
| Q1 2025 | -210,206 | Reduce 93.94% | 13,561 | $104.80 |
| Q2 2025 | -10,430 | Reduce 76.91% | 3,131 | $100.85 |
| Q3 2025 | +764 | Add 24.40% | 3,895 | $95.46 |
| Q4 2025 | -927 | Reduce 23.80% | 2,968 | $86.29 |
Ken Fisher's Diageo plc Investment FAQs
Ken Fisher first purchased Diageo plc (DEO) in Q2 2013, acquiring 50,909 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held Diageo plc (DEO) for 51 quarters since Q2 2013.
Ken Fisher's largest addition to Diageo plc (DEO) was in Q4 2017, adding 422,482 shares worth $61.7 M.
According to the latest 13F filing for Q4 2025, Ken Fisher's firm, Fisher Asset Management, LLC, owns 2,968 shares of Diageo plc (DEO), valued at approximately $256,118.
As of the Q4 2025 filing, Diageo plc (DEO) represents approximately 0.00% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in Diageo plc (DEO) was 422,482 shares, as reported at the end of Q4 2017.