Ken Fisher's BKNG Position Overview
Ken Fisher (via Fisher Asset Management, LLC) currently holds 430,350 shares of Booking Holdings Inc. (BKNG) worth $72.48 M, representing 0.02% of the portfolio. First purchased in 2018-Q1, this long-term strategic position has been held for 33 quarters.
Based on 13F filings, Ken Fisher has maintained a strategic position in BKNG, demonstrating sustained confidence in this investment. Largest addition occurred in Q1 2023, adding 8.3 M shares. Largest reduction occurred in Q1 2025, reducing 10.06 M shares.
Analysis based on 13F filings available since 2013 Q2
Ken Fisher's Booking Holdings (BKNG) Holding Value Over Time
Track share changes against reported price movement
Quarterly Booking Holdings (BKNG) Trades by Ken Fisher
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q1 2026 | -77,675 | Reduce 15.29% | 430,350 | $168.42 |
| Q4 2025 | -36,225 | Reduce 6.66% | 508,025 | $214.22 |
| Q3 2025 | -46,925 | Reduce 7.94% | 544,250 | $215.98 |
| Q2 2025 | +164,475 | Add 38.55% | 591,175 | $231.57 |
| Q1 2025 | -10.06 M | Reduce 95.93% | 426,700 | $184.28 |
| Q4 2024 | +17,925 | Add 0.17% | 10.49 M | $198.74 |
| Q3 2024 | +335,725 | Add 3.31% | 10.47 M | $168.49 |
| Q2 2024 | +347,300 | Add 3.55% | 10.13 M | $158.46 |
| Q1 2024 | +369,125 | Add 3.92% | 9.79 M | $145.12 |
| Q4 2023 | +382,575 | Add 4.23% | 9.42 M | $141.89 |
| Q3 2023 | +361,700 | Add 4.17% | 9.03 M | $123.36 |
| Q2 2023 | +323,750 | Add 3.88% | 8.67 M | $108.01 |
| Q1 2023 | +8.3 M | Add 15666.53% | 8.35 M | $106.10 |
| Q4 2022 | +300 | Add 0.57% | 52,950 | $80.62 |
| Q3 2022 | +250 | Add 0.48% | 52,650 | $65.74 |
| Q2 2022 | -625 | Reduce 1.18% | 52,400 | $69.96 |
| Q1 2022 | -650 | Reduce 1.21% | 53,025 | $93.94 |
| Q4 2021 | +1,350 | Add 2.58% | 53,675 | $95.97 |
| Q3 2021 | +250 | Add 0.48% | 52,325 | $94.96 |
| Q2 2021 | -10,975 | Reduce 17.41% | 52,075 | $87.53 |
| Q1 2021 | -11,025 | Reduce 14.88% | 63,050 | $93.20 |
| Q4 2020 | -12,400 | Reduce 14.34% | 74,075 | $89.09 |
| Q3 2020 | +1,300 | Add 1.53% | 86,475 | $68.42 |
| Q2 2020 | -575 | Reduce 0.67% | 85,175 | $63.69 |
| Q1 2020 | +61,850 | Add 258.79% | 85,750 | $53.81 |
| Q4 2019 | +225 | Add 0.95% | 23,900 | $82.13 |
| Q3 2019 | -650 | Reduce 2.67% | 23,675 | $78.52 |
| Q2 2019 | +625 | Add 2.64% | 24,325 | $74.98 |
| Q1 2019 | -11,575 | Reduce 32.81% | 23,700 | $69.79 |
| Q4 2018 | -475 | Reduce 1.33% | 35,275 | $68.89 |
| Q3 2018 | -800 | Reduce 2.19% | 35,750 | $79.36 |
| Q2 2018 | +10,700 | Add 41.39% | 36,550 | $81.09 |
| Q1 2018 | +25,850 | New Buy | 25,850 | $83.21 |
Ken Fisher's Booking Holdings Investment FAQs
Ken Fisher first purchased Booking Holdings Inc. (BKNG) in Q1 2018, acquiring 25,850 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Ken Fisher has held Booking Holdings Inc. (BKNG) for 33 quarters since Q1 2018.
Ken Fisher's largest addition to Booking Holdings Inc. (BKNG) was in Q1 2023, adding 8,348,375 shares worth $885.73 M.
According to the latest 13F filing for Q1 2026, Ken Fisher's firm, Fisher Asset Management, LLC, owns 430,350 shares of Booking Holdings Inc. (BKNG), valued at approximately $72.48 M.
As of the Q1 2026 filing, Booking Holdings Inc. (BKNG) represents approximately 0.02% of Ken Fisher's publicly disclosed stock portfolio, making it one of their key holdings.
Ken Fisher's peak holding in Booking Holdings Inc. (BKNG) was 10,486,475 shares, as reported at the end of Q4 2024.