John Hussman's PEP Position Overview
John Hussman (via Hussman Strategic Advisors, Inc.) currently holds 21,000 shares of PepsiCo, Inc. (PEP) worth $3.01 M, representing 0.73% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 42 quarters.
Based on 13F filings since 2013, John Hussman has maintained a long-term strategic position in PEP, representing a significant commitment to this investment thesis. Largest addition occurred in Q4 2014, adding 97,100 shares. Largest reduction occurred in Q1 2014, reducing 175,000 shares.
Analysis based on 13F filings available since 2013 Q2
John Hussman's PepsiCo (PEP) Holding Value Over Time
Track share changes against reported price movement
Quarterly PepsiCo (PEP) Trades by John Hussman
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q3 2025 | -4,200 | Reduce 16.67% | 21,000 | $140.44 |
| Q1 2025 | +8,400 | Add 50.00% | 25,200 | $149.94 |
| Q4 2024 | -2,100 | Reduce 11.11% | 16,800 | $152.06 |
| Q3 2024 | -2,100 | Reduce 10.00% | 18,900 | $170.05 |
| Q2 2024 | -10,500 | Reduce 33.33% | 21,000 | $164.93 |
| Q4 2023 | +29,400 | Add 1400.00% | 31,500 | $169.84 |
| Q3 2023 | -1,000 | Reduce 32.26% | 2,100 | $169.44 |
| Q1 2023 | -3,100 | Reduce 50.00% | 3,100 | $182.30 |
| Q4 2022 | -3,100 | Reduce 33.33% | 6,200 | $180.66 |
| Q3 2022 | -6,250 | Reduce 40.19% | 9,300 | $163.23 |
| Q2 2022 | +10,350 | Add 199.04% | 15,550 | $166.69 |
| Q3 2021 | -1,000 | Reduce 16.13% | 5,200 | $150.38 |
| Q2 2021 | +6,200 | New Buy | 6,200 | $148.23 |
| Q3 2020 | -5,300 | Sold Out | 0 | $0.00 |
| Q2 2020 | -20,700 | Reduce 79.62% | 5,300 | $132.26 |
| Q1 2020 | +26,000 | New Buy | 26,000 | $120.12 |
| Q3 2018 | -10,000 | Sold Out | 0 | $0.00 |
| Q2 2018 | -15,000 | Reduce 60.00% | 10,000 | $108.90 |
| Q3 2017 | +25,000 | New Buy | 25,000 | $111.44 |
| Q4 2016 | -51,200 | Sold Out | 0 | $0.00 |
| Q2 2016 | -75,400 | Reduce 59.56% | 51,200 | $105.94 |
| Q4 2015 | +25,000 | Add 24.61% | 126,600 | $99.92 |
| Q2 2015 | -73,400 | Reduce 41.94% | 101,600 | $93.34 |
| Q4 2014 | +97,100 | Add 124.65% | 175,000 | $94.56 |
| Q3 2014 | -25,000 | Reduce 24.30% | 77,900 | $93.09 |
| Q2 2014 | -2,925 | Reduce 2.76% | 102,900 | $89.34 |
| Q1 2014 | -175,000 | Reduce 62.32% | 105,825 | $83.50 |
| Q4 2013 | -75,000 | Reduce 21.08% | 280,825 | $82.94 |
| Q3 2013 | -48,000 | Reduce 11.89% | 355,825 | $79.50 |
| Q2 2013 | +403,826 | Add 0.00% | 403,825 | $81.79 |
John Hussman's PepsiCo Investment FAQs
John Hussman first purchased PepsiCo, Inc. (PEP) in Q2 2013, acquiring 403,825 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
John Hussman has held PepsiCo, Inc. (PEP) for 42 quarters since Q2 2013.
John Hussman's largest addition to PepsiCo, Inc. (PEP) was in Q2 2013, adding 403,825 shares worth $33.03 M.
According to the latest 13F filing for Q4 2025, John Hussman's firm, Hussman Strategic Advisors, Inc., owns 21,000 shares of PepsiCo, Inc. (PEP), valued at approximately $3.01 M.
As of the Q4 2025 filing, PepsiCo, Inc. (PEP) represents approximately 0.73% of John Hussman's publicly disclosed stock portfolio, making it one of their key holdings.
John Hussman's peak holding in PepsiCo, Inc. (PEP) was 403,825 shares, as reported at the end of Q2 2013.