John Hussman's KO Position Overview
John Hussman (via Hussman Strategic Advisors, Inc.) currently holds 42,000 shares of The Coca-Cola Company (KO) worth $2.94 M, representing 0.71% of the portfolio. First purchased in 2013-Q2, this long-term strategic position has been held for 31 quarters.
Based on 13F filings, John Hussman has maintained a strategic position in KO, demonstrating sustained confidence in this investment. Largest addition occurred in Q4 2014, adding 297,800 shares. Largest reduction occurred in Q1 2014, reducing 150,000 shares.
Analysis based on 13F filings available since 2013 Q2
John Hussman's The Coca-Cola Company (KO) Holding Value Over Time
Track share changes against reported price movement
Quarterly The Coca-Cola Company (KO) Trades by John Hussman
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q2 2013 | +2,251 | Add 0.00% | 2,250 | $40.00 |
| Q3 2013 | +259,750 | Add 11544.44% | 262,000 | $37.88 |
| Q4 2013 | -100,000 | Reduce 38.17% | 162,000 | $41.31 |
| Q1 2014 | -150,000 | Reduce 92.59% | 12,000 | $38.67 |
| Q2 2014 | -6,000 | Reduce 50.00% | 6,000 | $42.33 |
| Q4 2014 | +297,800 | Add 4963.33% | 303,800 | $42.22 |
| Q1 2015 | -100,000 | Reduce 32.92% | 203,800 | $40.55 |
| Q2 2015 | -125,000 | Reduce 61.33% | 78,800 | $39.23 |
| Q3 2015 | -75,000 | Reduce 95.18% | 3,800 | $40.00 |
| Q2 2016 | -1,000 | Reduce 26.32% | 2,800 | $45.36 |
| Q3 2017 | +50,000 | Add 1785.71% | 52,800 | $45.02 |
| Q4 2017 | +50,000 | Add 94.70% | 102,800 | $45.88 |
| Q1 2018 | -51,000 | Reduce 49.61% | 51,800 | $43.44 |
| Q2 2018 | -51,800 | Sold Out | 0 | $0.00 |
| Q1 2020 | +25,000 | New Buy | 25,000 | $44.24 |
| Q2 2020 | -25,000 | Sold Out | 0 | $0.00 |
| Q4 2023 | +42,000 | New Buy | 42,000 | $58.93 |
| Q1 2024 | -10,500 | Reduce 25.00% | 31,500 | $61.18 |
| Q2 2024 | -14,700 | Reduce 46.67% | 16,800 | $63.65 |
| Q3 2024 | -6,300 | Reduce 37.50% | 10,500 | $71.86 |
| Q4 2024 | +10,500 | Add 100.00% | 21,000 | $62.26 |
| Q2 2025 | -21,000 | Sold Out | 0 | $0.00 |
| Q4 2025 | +42,000 | New Buy | 42,000 | $69.91 |
John Hussman's The Coca-Cola Company Investment FAQs
John Hussman first purchased The Coca-Cola Company (KO) in Q2 2013, acquiring 2,250 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
John Hussman has held The Coca-Cola Company (KO) for 31 quarters since Q2 2013.
John Hussman's largest addition to The Coca-Cola Company (KO) was in Q4 2014, adding 303,800 shares worth $12.83 M.
According to the latest 13F filing for Q4 2025, John Hussman's firm, Hussman Strategic Advisors, Inc., owns 42,000 shares of The Coca-Cola Company (KO), valued at approximately $2.94 M.
As of the Q4 2025 filing, The Coca-Cola Company (KO) represents approximately 0.71% of John Hussman's publicly disclosed stock portfolio, making it one of their key holdings.
John Hussman's peak holding in The Coca-Cola Company (KO) was 303,800 shares, as reported at the end of Q4 2014.