George Soros's NOW Position Overview
George Soros (via Soros Fund Management LLC) currently holds 154,349 shares of ServiceNow, Inc. (NOW) worth $16.14 M, representing 0.18% of the portfolio. First purchased in 2014-Q3, this medium-term investment has been held for 19 quarters.
Based on 13F filings, George Soros has maintained a strategic position in NOW, demonstrating sustained confidence in this investment. Largest addition occurred in Q2 2018, adding 556,695 shares. Largest reduction occurred in Q3 2018, reducing 1.11 M shares.
Analysis based on 13F filings available since 2013 Q2
George Soros's ServiceNow (NOW) Holding Value Over Time
Track share changes against reported price movement
Quarterly ServiceNow (NOW) Trades by George Soros
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q1 2026 | +154,349 | New Buy | 154,349 | $104.55 |
| Q2 2025 | -52,710 | Sold Out | 0 | $0.00 |
| Q1 2025 | +14,285 | Add 37.18% | 52,710 | $159.23 |
| Q4 2024 | -64,450 | Reduce 62.65% | 38,425 | $212.02 |
| Q3 2024 | +102,875 | New Buy | 102,875 | $178.88 |
| Q3 2021 | -31,585 | Sold Out | 0 | $0.00 |
| Q2 2021 | -58,500 | Reduce 64.94% | 31,585 | $109.93 |
| Q1 2021 | -31,725 | Reduce 26.04% | 90,085 | $100.02 |
| Q4 2020 | +121,810 | New Buy | 121,810 | $110.09 |
| Q1 2019 | -400,000 | Sold Out | 0 | $0.00 |
| Q4 2018 | +400,000 | New Buy | 400,000 | $35.61 |
| Q3 2018 | -1.11 M | Sold Out | 0 | $0.00 |
| Q2 2018 | +556,695 | Add 101.22% | 1.11 M | $34.49 |
| Q1 2018 | +550,000 | New Buy | 550,000 | $33.09 |
| Q4 2017 | -450,000 | Sold Out | 0 | $0.00 |
| Q3 2017 | +200,000 | Add 80.00% | 450,000 | $23.51 |
| Q2 2017 | +250,000 | New Buy | 250,000 | $21.20 |
| Q4 2014 | -250,000 | Sold Out | 0 | $0.00 |
| Q3 2014 | +250,000 | New Buy | 250,000 | $11.76 |
George Soros's ServiceNow Investment FAQs
George Soros first purchased ServiceNow, Inc. (NOW) in Q3 2014, acquiring 250,000 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
George Soros has held ServiceNow, Inc. (NOW) for 19 quarters since Q3 2014.
George Soros's largest addition to ServiceNow, Inc. (NOW) was in Q2 2018, adding 1,106,695 shares worth $38.17 M.
According to the latest 13F filing for Q1 2026, George Soros's firm, Soros Fund Management LLC, owns 154,349 shares of ServiceNow, Inc. (NOW), valued at approximately $16.14 M.
As of the Q1 2026 filing, ServiceNow, Inc. (NOW) represents approximately 0.18% of George Soros's publicly disclosed stock portfolio, making it one of their key holdings.
George Soros's peak holding in ServiceNow, Inc. (NOW) was 1,106,695 shares, as reported at the end of Q2 2018.