Cliff Asness's BFH Position Overview
Cliff Asness (via Aqr Capital Management LLC) currently holds 106,559 shares of Bread Financial Holdings, Inc. (BFH) worth $7.89 M, representing 0.00% of the portfolio. First purchased in 2012-Q4, this long-term strategic position has been held for 45 quarters.
Based on 13F filings since 2013, Cliff Asness has maintained a long-term strategic position in BFH, representing a significant commitment to this investment thesis. Largest addition occurred in Q2 2022, adding 1.18 M shares. Largest reduction occurred in Q3 2022, reducing 1.08 M shares.
Analysis based on 13F filings available since 2013 Q2
Cliff Asness's Bread Financial Holdings (BFH) Holding Value Over Time
Track share changes against reported price movement
Quarterly Bread Financial Holdings (BFH) Trades by Cliff Asness
| Report Date | Bought/Sold (Sh.) | % Change | Qtr. End Shares | Reported Price |
|---|---|---|---|---|
| Q4 2025 | -468 | Reduce 0.44% | 106,559 | $74.03 |
| Q3 2025 | -1,872 | Reduce 1.72% | 107,027 | $55.77 |
| Q2 2025 | -28,870 | Reduce 20.96% | 108,899 | $57.12 |
| Q1 2025 | -59,090 | Reduce 30.02% | 137,769 | $48.87 |
| Q4 2024 | +20,133 | Add 11.39% | 196,859 | $61.06 |
| Q3 2024 | +32,525 | Add 22.56% | 176,726 | $46.76 |
| Q2 2024 | -49,025 | Reduce 25.37% | 144,201 | $44.56 |
| Q1 2024 | -35,324 | Reduce 15.46% | 193,226 | $37.24 |
| Q4 2023 | +19,499 | Add 9.33% | 228,550 | $32.94 |
| Q3 2023 | +37,782 | Add 22.06% | 209,051 | $34.20 |
| Q2 2023 | -80,812 | Reduce 32.06% | 171,269 | $30.97 |
| Q1 2023 | -379,965 | Reduce 60.12% | 252,081 | $29.39 |
| Q4 2022 | +30,929 | Add 5.15% | 632,046 | $36.83 |
| Q3 2022 | -1.08 M | Reduce 64.27% | 601,117 | $31.45 |
| Q2 2022 | +1.18 M | Add 235.76% | 1.68 M | $36.67 |
| Q1 2022 | +227,034 | Add 82.84% | 501,081 | $56.15 |
| Q4 2021 | -92,510 | Reduce 25.24% | 274,047 | $66.57 |
| Q3 2021 | +120,500 | Add 48.97% | 366,557 | $100.89 |
| Q2 2021 | -31,671 | Reduce 11.40% | 246,057 | $103.49 |
| Q1 2021 | -242,371 | Reduce 46.60% | 277,728 | $112.09 |
| Q4 2020 | -737,491 | Reduce 58.64% | 520,099 | $73.72 |
| Q3 2020 | -64,733 | Reduce 4.90% | 1.26 M | $41.98 |
| Q2 2020 | +767,428 | Add 138.30% | 1.32 M | $45.12 |
| Q1 2020 | -500,342 | Reduce 47.42% | 554,895 | $33.65 |
| Q4 2019 | +813,679 | Add 336.85% | 1.06 M | $111.44 |
| Q3 2019 | +171,714 | Add 245.85% | 241,558 | $128.13 |
| Q2 2019 | +64,954 | Add 1328.30% | 69,844 | $140.13 |
| Q1 2019 | +2,404 | Add 96.70% | 4,890 | $173.21 |
| Q4 2018 | -1,121 | Reduce 31.08% | 2,486 | $150.04 |
| Q3 2018 | -665 | Reduce 15.57% | 3,607 | $236.21 |
| Q2 2018 | +4,272 | New Buy | 4,272 | $233.15 |
| Q1 2016 | -1,208 | Sold Out | 0 | $0.00 |
| Q4 2015 | +296 | Add 32.46% | 1,208 | $276.49 |
| Q3 2015 | -600 | Reduce 39.68% | 912 | $258.77 |
| Q1 2015 | -5,407 | Reduce 78.15% | 1,512 | $296.30 |
| Q4 2014 | -8,584 | Reduce 55.37% | 6,919 | $286.02 |
| Q3 2014 | +6,100 | Add 64.87% | 15,503 | $248.27 |
| Q2 2014 | -5,300 | Reduce 36.05% | 9,403 | $281.29 |
| Q1 2014 | +1,600 | Add 12.21% | 14,703 | $272.46 |
| Q4 2013 | +8,400 | Add 178.61% | 13,103 | $262.92 |
| Q3 2013 | -1,430 | Reduce 23.32% | 4,703 | $211.57 |
| Q2 2013 | +6,133 | Add 0.00% | 6,133 | $180.99 |
| Q4 2012 | +5,633 | Add 0.00% | 5,633 | $144.68 |
Cliff Asness's Bread Financial Holdings Investment FAQs
Cliff Asness first purchased Bread Financial Holdings, Inc. (BFH) in Q4 2012, acquiring 5,633 shares, as reported in their 13F filing for that period. Note: Analysis reflects filings available since Q2 2013; earlier records may be incomplete.
Cliff Asness has held Bread Financial Holdings, Inc. (BFH) for 45 quarters since Q4 2012.
Cliff Asness's largest addition to Bread Financial Holdings, Inc. (BFH) was in Q2 2022, adding 1,682,427 shares worth $61.7 M.
According to the latest 13F filing for Q4 2025, Cliff Asness's firm, Aqr Capital Management LLC, owns 106,559 shares of Bread Financial Holdings, Inc. (BFH), valued at approximately $7.89 M.
As of the Q4 2025 filing, Bread Financial Holdings, Inc. (BFH) represents approximately 0.00% of Cliff Asness's publicly disclosed stock portfolio, making it one of their key holdings.
Cliff Asness's peak holding in Bread Financial Holdings, Inc. (BFH) was 1,682,427 shares, as reported at the end of Q2 2022.